Winning Moves partners with Jazwares on Squishmallows range

Published on: 4th September 2023

The collection from Winning Moves will include  Squishmallows Top Trumps, Top Trumps Match! and Monopoly featuring Cam the Cat, styled on Mr Monopoly.

Utilising key licensing relationships with Hasbro and Jazwares, and with a continued focus on product innovation, Winning Moves has announced the launch of Squishmallows Top Trumps, Top Trumps Match! and Monopoly – with the latter featuring a rare and exclusive version of the first-ever Squishmallows plush, Cam the Cat, which is styled on Mr Monopoly himself.

Pairing the fantastic range of Squish plushies with the renowned gameplay and editorial style of Top Trumps, players will be able to review ratings, including Squish Release Date, Height, and Collector’s Number, as well as the usual character fun fact file.

Top Trumps Match! offers great gameplay for all the family, whereby players take it in turns to “match” a row of five Squishmallows characters, while hoping their opponent doesn’t steal the game – and the points – at the end.

Kieran McNamara, head of Sales at Winning Moves, said: “We have seen an excellent reaction to our range, with the Squishmallows Monopoly set to feature on promo plinths at several key retail partners in Q4 this year. We’re also delighted to be able to offer collectors the unique opportunity to own a Mr Monopoly-styled Cam the Cat rare plush with every purchase of the family favourite Christmas board game.”

Sam Ferguson, SVP Global Licensing at Jazwares, added :“We’re really excited to bring the Squishmallows brand to such an iconic games property. We know our fans will love adding this fantastic new addition to their growing Squishmallows collections.”

The Squishmallows range has already secured a wide selection of stockists, including Asda, Argos, Sainsbury’s, Smyths Toys, The Range, B&M, Game, and local independent toy shops, from October. Squishmallows Monopoly will be officially launched at Midco Toys in late September; owner David Middleton has already tipped the game for success in his top predictions for Christmas 23.

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