World Alive rolls out Freak Marbles

Published on: 12th September 2023

Putting a modern spin on a classic concept, Freak Marbles are 3cm characterised marbles with 360 decoration depicting monsters, robots, nightmares, animals, and more.

Launching in Spain and Portugal in September 2023, followed by a global expansion in 2024, Freak Marbles takes the classic marble game to new heights with unique characters, dynamic gameplay and captivating designs.

Collectible marbles that put a modern spin on a classic concept, Freak Marbles are 3cm characterised marbles with 360 decoration depicting monsters, robots, nightmares, animals, and more. Matching skins convert them into figurines to play or display. The collection includes five rare freaks (glow-in-the-dark, glitter jelly, silver, colour-changing and super rare gold) and all freaks and skins are interchangeable. Freak Marbles are sold in surprise packs, each of which includes a skin and marble. Other options are sets of three in a reusable drawstring bag or sets of six in a try-me packaging. A Battle Arena is also available for indoor play.

In line with World Alive’s sustainable development goals, all Freak Marble packaging is sustainable and the Battle Arena is made of 100% recycled plastic. A trailer for Freak Marbles can be watched below.

“We’re creating a new era of marble collecting,” said Amy Holden, founder and director of World Alive. “We love taking classic, intercultural and intergenerational play patterns and totally innovating them using today’s technology and modern designs. That was the aim when we decided to make marbles cool, fun and collectible. Our own Freak characters are just the start and will form the foundation of the range, with new waves of product coming periodically. The marble and skin concept is our registered design and a format that we will soon make available in several of the world’s best licences to fuel the desire to collect them all.”

Amy added: “Our partnerships with Winter Video and the world’s largest marble racing channels, has brought the vision to life, showcasing the excitement and fun of collecting and playing with Freak Marbles through compelling video content.”

Freak Marbles will captivate children and marble collectors worldwide, making marble collecting an exhilarating experience for all ages. Kids will be taking their marbles to school to play active games with them in the school patio, swapping marbles and skins, and displaying them on their desks in class or in their bedrooms everywhere.

Marketing support spans online content, a collaboration with MarbleRunSport, influencer partnerships and social media. A series of Freak Marble racing channels are being produced for YouTube publishing in conjunction with Marble Universe, the world’s biggest marble run channel. Freak Marbles rallies will also appear on Jelle’s Marbles (English) and Fubeca’s Marble Racing (English and Portuguese), and a year long collaboration with MarbleRunSport (Spanish) has also been secured.

Global expansion in 2024 includes partnerships with: Modern Brands/Modern Star Group for Australia and NZ; PT Emway Globalindo for South East Asia; and Carletto AG for Germany, Austria and Switzerland. Multiple other territories are still under negotiation.

The Spain and Portugal launches mark a defining moment for World Alive, as it introduces its innovative brand to one of Europe’s larger toy markets in partnership with Valuvic Toys. The Spanish marketing campaign includes influencer collaborations with MikelTube, Ely and hundreds of road-test/unboxing videos across social media, plus a 65,000-piece giveaway in Spain’s largest kids magazine, Clan. Freak Marbles will also get a mention in Clan’s October TVC, and benefit from advertising on Kidoz and YouTube.

Readers wanting more information are advised to contact Amy Holden for a presentation at upcoming toy trade meetings in Los Angeles, New York or Hong Kong.


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