Smart Toys & Games’ IQ travel games now available in a number of World Duty Free stores across the UK’s largest airports.
The collection of brain teaser travel games, which includes IQ Fit, IQ Link, IQ Puzzler Pro, IQ Twist and IQ XOXO, can now be found in the World Duty Free stores across 16 UK airports including London Heathrow, London Gatwick and Birmingham as well as the Eurotunnel stores. The new partnership will see Smart Toys and Games reaching a huge global audience.
The SmartGames IQ range is compact and ideal for travel. Each game contains 120 multi-level challenges that provide an accompaniment for every journey, and are suitable for those aged six years to adult. The IQ games first hit the shelves of the World Duty Free Stores in June and sales have been strong.
Karen Clarke, brand director at Smart Toys & Games, commented: “We have been delighted with the positive reaction we have received from partnering with World Duty Free and it’s a great pleasure for Smart products to be stocked by the UK’s leading travel retailer.”
Ozlem Boyaalici, UK buyer for toys & souvenirs at World Duty Free, added: “Sales of the IQ games have exceeded our expectations and we have received very positive feedback from our customers. We look forward to maximising further opportunities with the team at Smart Toys & Games ”