The new series of Baby born Minis collectibles, available now, comprises 20 characters with interchangeable accessories and a selection of playsets.
Leading nurturing doll brand Baby born is entering an exciting journey in the collectible doll space with the launch of the brand-new collectible range, Baby born Minis.
Launching this autumn, the new series of Baby born collectibles sees 20 characters available to discover, each with an array of interchangeable accessories and playsets – a mini world encouraging big imagination. Children can collect them, create adventures and have fun designing their own world of miniature play.
Perfect for children to play with on the go and launching under the Minis tagline ‘Play together everyday’, the 7cm Baby born Minis Babies have either an exciting colour change feature or a metallic colourway, and each comes with their own pet companion. The 7cm Baby born Sisters and Brother dolls come with an interchangeable hair accessory, and all dolls have moveable arms, legs and heads.
With an array of personalities and interests such as funny, playful and brave, the range is set to stimulate key areas of discovery for children, including outdoor fun, motion and creativity.
Aimed at children 3+ and available to buy as a standalone product or as a twin pack online, the Baby born Minis Babies, and Sisters and Brother dolls, come with new Showbox Open packaging, allowing children to see inside and choose their favourite character. A collectors sheets helps children to add all characters from the range to their collection.
The brand-new collectible range opens up a world of imaginative play opportunities, with eight playsets available to buy, including a Highchair, Bathtub, Deckchair, Scooter, Horse Fun Set, Working Stroller, Birthday Table and Furniture Set. The majority of playsets come with an exclusive doll.
Also launching this September, the Baby born Minis Campervan comes with the exclusive Jasmine Minis doll. The Campervan is highly detailed and opens up to reveal a decorated kitchen, seating area, bedroom and bathroom. Stickers allow children to decorate the Campervan however they wish, and a range of fun miniature accessories is included, such as a bike, table and stools, and grill.
Ellie Moore, Sales director for Zapf Creation, said: “The new Baby born Minis range was showcased at London and Nuremberg Toy Fairs earlier this year, and received a positive response from our retailers. There’s an increased appetite amongst children for play on the go, and this new range offers just that. With the Baby born Minis, children can bring Baby born into their world no matter where they are.”
All new products continue to come in plastic-free packaging as part of Zapf Creation’s ongoing commitment to sustainability. This year, Zapf Creation has also launched its new Showbox Open packaging – designed to bring a whole new level to children’s buying experiences.
Zapf Creation will support the launch with a heavyweight PR and marketing campaign, including influencer engagement, social media activity, TV and an exclusive magazine giveaway.
Baby born Minis are suitable for children aged 3+ and are available now.
