Zapf Creation has appointed Trish Cooper as new Sales manager.

Trish joins the team with over 25 years’ sales experience, selling product across a breadth of industries, including publishing with Penguin Random House, stationery, gifting & homeware with ZAK Designs, and most recently the toy industry with MV Sports & Leisure.

Trish will report into Ellie Moore, Sales director at Zapf Creation, bringing a wealth of knowledge and experience having worked across key retailers on major brands, licences and own brand products from conception to delivery.

Trish will join the sales team for much-loved brands including the No. 1 nurturing doll brand Baby Annabell and No. 2 nurturing doll brand Baby born. As part of her role, Trish will be tasked with looking after key business accounts.

Ellie Moore commented: “We are very happy to expand the Zapf Creation sales team through the appointment of Trish Cooper. It’s an exciting time for the brand with the volume of new product development we have seen landing in stores throughout 2023, combined with exciting plans for 2024. Trish will be looking after our key customers, and I look forward to working with her.”

Trish added: “To say I’m ecstatic to be joining the Zapf Creation team is an understatement, and I can’t wait to contribute to the brand’s ongoing success.”