Zapf’s Baby born premieres new animated series

Published on: 10th August 2023

The Baby born series is made up of imaginative and educational five-minute long episodes which are set to roll out later this month.

MGA Entertainment, in collaboration with Europe’s leading manufacturer of nurturing dolls, Zapf Creation AG, has announced the first-ever original animated series from beloved brand, Baby born. The nurturing doll brand, that parents trust and kids love, is a range of wholesome, inclusive and premium-quality dolls and playsets designed to encourage empathy and a world of imagination, with a touch of magic and surprise.

After 32 successful years in the market and an astounding 26m dolls sold worldwide, Baby born is taking a monumental leap forward by introducing an all-new touch point for fans and families to engage with the brand via an animated series. The series, set to debut on 26th August, follows Baby born girl Emma, her stuffed bear Teddy and friends as they learn, grow and explore the world by playing make-believe.

The highly awaited animated series, set to premiere on YouTube and Kidoodle.TV, promises to entertain and engage young viewers and their parents alike. Packed with heartwarming stories and earworm songs, the series is designed to inspire creativity, teamwork and imagination. An impressive collection of 19 original songs also feature in the series, ensuring that every episode is packed with catchy tunes to have viewers singing and dancing along. With a total of 18 episodes and 90 minutes of content, MGA says the series offers a boundless world of imagination and entertainment for pre-schoolers.

“We are excited to bring Baby born’s magical world to life through a colourful and creative short-form animated series,” said Anne Parducci, MGA Entertainment’s chief content officer, “Families will enjoy the exceptionally catchy music, fun themes and loveable characters.”

Click here for a teaser of the new series, and check out the official series trailer, released on 19th August for a sneak peek into the enchanting world of Baby born. On 26th August, the first episode  will premiere in English on the Baby born YouTube channel and on Kidoodle.TV. The series will expand to other media distribution and languages in autumen 2023.

“For more than three decades, Baby born has been a cherished companion for children worldwide, and this animated series is a natural extension of the brand’s commitment to creating imaginative and educational experiences,” said Thomas Eichhorn, Zapf Creation AG executive board member.

For further information and updates on the new animated series, and MGA Entertainment’s robust portfolio of brands, visit


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