Zuru launches the Fingers Love to Fidget Cube digital campaign, aimed at a millennial audience.

The campaign demonstrates how the Original Fidget Cube can help relieve stressed fingers from their ‘first world problems’ with four tongue-in-cheek videos. The campaign will run on social and digital platforms including YouTube, Facebook and Instagram starting this month, to coincide with the launch of the Original Fidget Cube Series 3, which features new designs.

Hannah Leeming, senior brand manager for Zuru, commented: “We’re excited to launch the Fingers Love to Fidget Cube digital campaign and help solve your finger’s anxiety-inducing problems. The amusing and witty videos identify four stressful situations that every finger experiences, such as the ‘Tinder Finger’ or ‘Nose Picker’ and alleviates them with the relaxing powers of the Fidget Cube. We hope this campaign will entertain and appeal to our adult buyers.”

Adam Woods, creative director for Zuru, added: “We’ve known that kids love the Original Fidget Cubes, but now realise how immensely appealing they are to young adults, particularly busy young professionals juggling their work-life balance and all the stress that comes with it. The main trigger behind this campaign is its weird but relatable humour. We wanted to create something that would resonate with our audience and get them sharing and talking. The product is not only functional but also fun, these spots pay homage to that while making you smile.”

The first Fingers Love to Fidget Cube videos can be found below.