Zuru unpackles the Snackles

Published on: 16th June 2023

Available in two sizes, collectible plush range Snackles brings kids adorable characters with mini replica snacks based on some of the world’s biggest brands.

With licensing a key mainstay of its overall business growth strategy, Zuru unveils Snackles, a new range of cute and collectible plush featuring some of the world’s hottest licensed snack brands.

The award-winning toy manufacturer has collaborated with new partners and licences, tapping into the expanding plush trend to develop a line-up of super-soft velour characters featuring a real moulded mini replica snack.

Available as Super-size and Small versions, both lines offer 11 characters to collect. The blind-packaged capsules provide a surprise reveal for the smaller line, while the Super-size styles are available as non-blind for consumers attracted by collectible animal characters and favourite household brands.

Froot Loops, Reese’s, Mike and Ike, and Chupa Chups are just some of the brands to be given the Snackles treatment, paired with cuddly characters. Each character comes with its own backstory and includes a comic strip to show how it fell in love with its snack, further increasing brand connection and the desire to collect.

“Alongside licensing, innovation and value are the core pillars on which we base our business model,” explains Will Collinson, Zuru general manager UK & Ireland. “‘Snackles is the perfect example of this innovative approach, disrupting the category with a progressive plush line that combines world-class licences with marketing-leading quality and highly competitive pricing.”

The range launches w/c 19th June, to place orders get in touch with Zuru at


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