Zuru will be presenting its new permanent exhibition stand at the International Toy Fair in Nuremberg for the first time in January 2024.
Zuru‘s new permanent exhibition will be found in Hall 12.2 at the International Toy Fair in Nuremberg. In a move that follows the company’s recent unveiling of its flagship campus in El Segundo, LA, such permanency at the trade fair further cements the long-term growth plans of the business.
On a total of 750 m², Zuru will showcase its new products in two ultra-modern showrooms equipped with numerous screens and a lounge directly adjacent for subsequent meetings.
“Our new permanent stand at the trade fair in Nuremberg is built utilising our innovative showroom framework taken from our new Los Angeles campus. This immersive ‘first of its kind’ experience blew everyone away upon opening in September and far exceeded our own expectations. It is a modular system, which has been fully designed in-house, so incorporating it into our new permanent space in Nuremberg was always part of our strategic plan as we roll it out globally. We can’t wait to welcome all our customers, with Nuremberg now firmly positioned as the flagship Zuru exhibition on the 2024 Toy Fair calendar,” commented Will Collinson, general manager, Zuru UK & Ireland.