Described by Eolo as the ultimate revolution in electronic pets, Pixel Hugs combines plush with a range of new electronic features.

Developed by Eolo Toys and its world-class design partner ToyZone, Pixel Hugs is billed as the newest sensation in the world of electronic pets, combining the latest technology with the timeless plush feature.

More than just an ordinary puppy toy, Pixel Hugs is a new interactive best friend for kids. Inspired by the latest trends in video games and the pixel aesthetic that is currently very popular among kids, these puppies have been designed to become new family favourites. Wrapped in the softest plush, Pixel Hugs provides the perfect combination of huggable pets with a wide variety of features that make them unique.

Featuring over six modes and more than 50 interactions, reveals and sounds, this care pet offers a new experience when interacting with a feature plush. A main point of difference between other interactive plush in the market is the fact that kids interact with the puppies via the three different sensors, and the response or reaction is shown through the eyes of the pet. Eolo discovered during focus groups that the response from the pets’ eyes reinforces the connection between the toy and the child. This is one of the main features of the product and increases the playtime.

“We’re thrilled with the expectation this new brand is generating among our customers and all the attention received during the shows,” said Laura Atorrasagasti of Eolo Toys. “With Pixel Hugs’ innovative features and interactions, we are completely revolutionizing the electronic pets market, providing a new and unique offer that follows the latest pixel aesthetic trends”.

The brand is supported by a wide marketing strategy, including paid media, press, digital marketing assets and TV commercials.

For more information, visit www.eolo.com or get in touch via sales@eolohk.com.