Hasbro, eOne, Chupa Chups and Crunchyroll are confirmed for Festival of Licensing Live Stage.
Hasbro, eOne, Chupa Chups and Crunchyroll are the latest brands to be confirmed to present on the Festival of Licensing Live Stage during the event’s opening week (6th-8th October), which is powered by Brand Licensing Europe.
Almost 50 live keynotes, presentations and on-demand sessions have been confirmed to date for Festival of Licensing, the month-long virtual celebration of the global licensing industry running from 6th-29th October, incorporating three regional events for Europe, Asia and the Americas, and culminating with the global C-suite and executive-level virtual conference, Licensing Leadership Summit.
The newly announced agenda for the Live Stage is as follows:
- Tuesday 6th October, 12:40pm BST: Senior executives from Hasbro + eOne, including Global Consumer Products general manager and senior vice president, Casey Collins, will present Fuelling Franchises Together.
- Tuesday 6th October, 3pm BST: Creative agency Tela Italia, WildBrain CPLG Lifestyle and Perfetti Van Melle will join forces for Chupa Chups: The Secret to Keeping Art Stories Sweet, to look into the creative energy behind Chupa Chups’ licensing success, and the importance of design as a tool for reinforcing brand relevance and uniqueness.
- Wednesday 7th October, 3pm BST: Anime: The Inescapable Hit of Licensing – Powered by Crunchyroll will show how anime licences are powerful, audience-driving brands that offer sustainability in a crowded market.
New on-demand sessions from 6th or 20th October have also been confirmed from Jazwares, Sesame Workshop, Bandai Namco, Sanrio, American Red Cross and more.
“We are so excited to have such incredible brands, campaigns, products and individuals on the Festival of Licensing content program. The depth and breadth of topics being covered in-region and being made available globally is just phenomenal. What’s more, we still have three hugely inspirational keynote speakers to announce,” said Anna Knight, vice president, Licensing, Informa Markets.