Rainbow Designs has announced the expansion of its Key and Nationals Account Team, as it welcomes Kristina Sundby to the Rainbow family.

Kristina Sundby immigrated to the UK from Norway in 2020, and joins the team as a National Account manager, bringing strength and depth to the team with over seven years of retail experience in categories including party and celebrations.

Rainbow Designs‘ licensed character ranges, that include Paddington, Harry Potter, Peter Rabbit and Disney’s Winnie the Pooh and The Lion King, give Kristina plenty to get excited about this year.

“I’m eager to embark on my journey in the nursery, gifting and toy industries, working with these true heritage brands, and bringing joy into little ones first years,” said Kristina. “It’s hard not to fall in love with our products, and I’m looking forward to working closely with our existing and new retailers in the nursery and toy categories.”

Gary Hughes, National Accounts controller for Rainbow Designs, has welcomed Kristina to the team. “Kristina’s ambitions align with ours, and coupled with her experience, make her the perfect fit for Rainbow,” said Gary. “We’ve so much to offer retailers that she can cultivate, and I’m looking forward to seeing the impact she will inevitably make.”

Rainbow Designs has been developing and creating high quality soft and wooden toys for the nursery, toy and gift industries for over 50 years. Rainbow’s licensed portfolio and collections include Harry Potter, Paddington Bear, Peter Rabbit, Disney’s Winnie the Pooh, Mickey Mouse and The Lion King, The Very Hungry Caterpillar, Guess How Much I Love You, Elmer, Spot the Dog, Snoopy, We’re Going on a Bear Hunt, Bagpuss, Maisy, Giraffes Can’t Dance and The Snowman and The Snowdog ranges.