Buyer Emma Carden joins

Published on: 9th October 2020

Emma joins at an exciting time for the business, with the demand for online shopping showing no signs of slowing down., the specialist online discount toy retailer, has announced the appointment of Emma Carden as its new buyer.

"I’m delighted to be joining the team at," says Emma. "It’s an exciting time to become part of this growing business, with a lot of opportunities to go after. I was really impressed with everything the company has achieved in a relatively short amount of time. They have a great set-up and are geared up for future growth. I’ll certainly be looking for immediate opportunities to maximise the Christmas trading period."

The online retailer, which yesterday unveiled the results of a survey on the top toy brands for Christmas, has enjoyed a stellar year, seeing impressive growth on its website in the last quarter, with sales up 118% and profit up 148% on last year.

Senior buyer Alex Woolfstein added: “We were looking for someone with great experience in the Toy Industry to come and take the lead on our own brand & product creations as well as expanding our group of suppliers. In Emma we feel we have found someone that ticks all the boxes. She has years of experience coming from and has a phenomenal reputation in the industry. Everyone we have spoken to has had the most wonderful things to say about Emma and we can't wait to welcome her to the team. She is starting on Monday 12th October and her email address is I know that she cant wait to hear from suppliers interested in engaging with for the first time.”


Friday Blog

Beyond all expectations…it’s the Friday Blog!

Toy stalwart Dave Howard to retire

Exclusive: A look at Pocket Money and Collectibles

Brainstorm supports school recycling project

Spin Master details an exciting year for Paw Patrol brand

Exploding Kittens is now available on Nintendo Switch

UN and the Smurfs unite to present joint keynote at B&LIS

Moose Toys signs master toy deal for Fall Guys: Ultimate Knockout

Toy Trust launches Around the World in 80 Hours

Toy World welcomes new assistant editor Sam Giltrow