A new deal with The Pokémon Company International sees the product range expand in the build up to Christmas and 2021.

The long-term relationship between GB eye and Pokémon has been expanded, with new products set to hit the market across mugs, framed prints, posters, giftware and more. Capitalising on key consumer trends and interest, GB eye says its newly tailored product range will serve its expanding European retailer footprint.

The highly anticipated Pikachu Gift Box has seen healthy pre-orders placed by numerous retailers, as has the Eevee Gift Box. Both come with their own exclusive pint glasses and full-colour mug designs, as well as two coasters, packaged within a unique collectible box sure to be a hit with fans. 

“The demand we are seeing from retailers for our Q4 ranges is unprecedented considering the difficulties the industry has experienced this year," says Ben Woodman, commercial manager at GB eye. "It's also a true testament to the quality of the product range that our design team has produced to meet the insatiable consumer demand for Pokémon products. The outlook for 2021 is even more exciting, with further activity planned for this hugely popular brand.”

Earlier this month, GB eye announced the launch of its new eco-range. The line will launch in mid-October with the introduction of the all-new stainless-steel water bottles. Manufactured close to the GB eye HQ in the city of Sheffield, the water bottles will be available across a collection of licences including Pokémon, PlayStation, Harry Potter and DC Comics. Also joining the range in late 2020 will be the tote bag collection. Produced locally from natural fibres, the tote bags will help reduce the amount of single-use plastic bags used daily. Featuring names including Pokémon, DC Comics, Harry Potter, Dragon Ball and Stormtrooper, the tote bags will become a key product staple within the eco-range, which will see further products join the collection in early 2021.