Running concurrently with the Baby Products Fair and Stationery & School Supplies Fair, the Hong Kong Toys & Games Fair welcomes visitors from across the globe. 

The first round of Hong Kong Trade Development Council (HKTDC) 2024 trade shows, the 50th HKTDC Hong Kong Toys & Games Fair, 15th HKTDC Hong Kong Baby Products Fair and 22nd Hong Kong International Stationery & School Supplies Fair (jointly organised by the HKTDC and Messe Frankfurt (HK)) has launched at the Hong Kong Convention and Exhibition Centre. The three physical fairs will run concurrently until 11th January and bring together more than 2,600 exhibitors from 35 countries and regions, including Hong Kong, Mainland China, Asia, Europe and the US, to showcase a wide range of inspiring toys, quality baby products and creative stationery.

The International Trade Centre reports that sizeable emerging markets such as the mainland, Indonesia, Vietnam, India and Poland are driving global toy sales, with Asia and the ASEAN market enjoying great potential. The ASEAN market has become a key export destination for the Hong Kong toy industry. Southeast Asia’s share of Hong Kong toy exports grew from 8.4% in 2021 to 17.8% in 2022. Between January and November last year, the figure reached 20.4%.

Fair seminars will cover such topics as green toy trends, sustainable maternity and baby product market development, toy safety and regulations, toy compliance, testing and certification, keeping visitors up to date on market trends.

As an Asian flagship industry exhibition, the Toy & Games Fair marks its 50th edition this year. The HKTDC celebrates the milestone with the Toys & Games Fair Photo Gallery, showcasing valuable photos and videos of past fairs, offering visitors a walk down memory lane to recap the fair’s growth over half a century.

HKSAR Government financial secretary Paul Chan, HKTDC chairman Dr Peter KN Lam, HKTDC executive director Margaret Fong and HKTDC Toys Advisory Committee chairman John Tong officiated the joint opening ceremony of the Toys & Games Fair and Baby Products Fair. Marking the 50th edition of Toys Fair, past chairmen and members of the HKTDC Toys Advisory Committee, industry leaders and international buyers joined the ceremony and enjoyed engaging videos and a photo gallery of Toys Fairs over the past five decades.

Paul Chan, HKSAR Government Financial secretary, said at the opening ceremony: “As Hong Kong’s ‘Toy Story’ continues to evolve with support of events like this, so does our position as a preferred destination for MICE (meetings, incentives, conventions and exhibitions) events in Asia.”

Sophia Chong, deputy executive director of the HKTDC, added: “Over the five decades – from the first Toys Fair in 1975 to the golden 50th anniversary this year – we have turned “Made in Hong Kong” into a world-renowned label, and the name is now known as a guarantee for quality products at a good price. The Hong Kong toy industry has moved towards brand-name development, and transitioned into developing STEM educational toys, smart toys, digital games and green toys. Now Hong Kong’s top-notch toy industry still plays a key role in the global market, while the 50th Toys & Games Fair becomes a must-go trade fair for international toy industry workers.”

To find out more about the Hong Kong Toys & Games Fair, click here.