The toy clinics at the 2013 London Toy Fair were well received and Good Toy Guide will run them again this year.

These bookable slots are available for anyone with a new toy at whatever stage of development. In addition this year, GTG will offer advice on the development of digital content and apps related to toys as part of the launch of the Good App Guide.

One of last year’s success stories is Karisma Kidz. Founder, Erika Brodnock booked a toy clinic and presented the Karisma Kidz interactive dolls to Dr Amanda Gummer. After following advice received at the clinic, Erika subsequently submitted the prototypes for evaluation by the Good Toy Guide testers. The feedback she received enabled her to address minor design issues and approach major distributors to discuss both the toys and Moodville, the digital platform. The following 12 months have seen Karisma Kidz sign deals with O2, mioon.com, and KD UK (maker of the Kurio), on whose stand you will be able to see Karisma Kidz in action at Toy Fair 2014.

Erika Brodnock, founder and CEO of Karisma Kidz, said: “The toy clinic was incredibly valuable. It gave me an insight into the toy industry and child development that enabled me to really understand and hone my product to meet the needs of my target audience. I really appreciated the friendly approach and no-nonsense advice I got from Amanda Gummer and the Good Toy Guide team. It made improving and pitching my products so much less daunting. I’d recommend these clinics to anyone.”

Toy Fair clinics are available by contacting marketing@goodtoyguide.com or calling 01438 831 204. Advance booking is advised as slots are limited.

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