Greg will be responsible for managing national and key accounts in the toy channel.

Magic Box UK has appointed Greg Bass to the role of UK & Ireland national account manager. Greg has worked in the toy industry for the last six years, firstly in sales at Schleich and most recently as operations manager at Epoch.

Julia Cake, commercial director, Magic Box Toys, commented: “We are delighted to welcome Greg to Magic Box; his sales and operational experience will be a great asset to continue building the growth of Magic Box in the UK and Ireland.”

Greg added: “This is a brilliant time to be joining the company – not only has Magic Box evolved its collectible offering into the toy aisle with bigger play sets to extend the play pattern, but the company is also exploring some key toy trends and themes with its newest IP, MojiPops, which is already getting a fantastic response.”

Greg can be reached on g.bass@magicboxint.com.