Schleich UK’s latest retail initiative has come into play in retail displays across the UK and Ireland.

The Easter campaign launches today (18th March) and will run for four weeks, with all retailers receiving a red rabbit figure to hide among its Schleich displays in-store. The aim is for customers to find and photograph the bright red rabbit figurine as a part of a social media picture competition. Prizes worth a total of £1,000 are up for grabs for the 20 winners judged to have created the funniest or most inventive photos.

Customers will also be able to hunt down huge red bunnies too; in addition to the hundreds of small rabbit figures being distributed across the UK, 10 major store partners will also be displaying a giant version as part of their Easter Schleich display. The giant rabbit stands at over a metre tall, will add to the fun in-store, and make for even more impressive images.

The whole campaign will be supported across Schleich’s own social media platforms, through blogging activity and instore posters and displays.

Paul Dearlove, trade marketing manager, commented: “The Easter Red Rabbit campaign was piloted in 2018 and was a great success, so we are delighted to bring this fun activity to the UK audience on a much grander scale. This is just the first of many initiatives we have across retail this year, which will echo the major uplift in marketing support we are giving our customers in 2019.”