Deals will see the animated property air on Celtic broadcasters as well as in the Nordics.

Hoho Rights, the commercial arm of leading kids’ production company Hoho Entertainment, has announced a ‘smörgåsbord’ of TV sales for its food-based pre-school show Shane the Chef to Celtic broadcasters and the Nordics.

Almost a year since it launched on Channel 5’s Milkshake! last April, the new deals will see Shane the Chef air on the Celtic broadcasters RTE, BBC Alba and S4C. Shane has also been picked up by YLE, Finland’s national public broadcaster.

The 52 x 11’ animated series follows the foodie adventures of ambitious and energetic chef Shane and his young daughter Izzy. Every day is a recipe for adventure in the charming seaside town of Munchington as Shane demonstrates his passion for food.

Helen Howells, joint managing ddirector at Hoho Entertainment, commented: “We’re delighted that the recipe for Shane the Chef has proved to be so popular and that he’s now going to be sharing his enthusiasm for fresh food and healthy eating with even more young children and their families.”

Created by Andrew Wildman and Simon Jowett, Shane the Chef is entirely produced in the UK by Hoho Entertainment and animated by Cloth Cat Animation in Cardiff.