Consumers can enjoy 2-for-1 entry with special promotional packs, plus a CBeebies Land Hotel competition.

Golden Bear has teamed up with the theme park to offer 2-for-1 entry to Alton Towers Resort on special promotional packs. The promotion will run across over 1m pre-school toys for Bing, In the Night Garden, Twirlywoos, Hey Duggee, Mr Tumble, Waffle the Wonder Dog and Woolly & Tig, which go on sale from July 2019.

Alongside the promotion there is the chance to win family tickets to the theme park and overnight stays at CBeebies Land Hotel in monthly online competitions, starting on 15th August and running until 15th January.

“In our 40th year, we wanted to help our customers enjoy a fabulous day in CBeebies Land at Alton Towers Resort, and we’ve been excited to work in partnership with the resort to bring about this on-pack promotion,” said managing director Barry Hughes. “Any of our licensed pre-school brands which have a presence on CBeebies will feature the voucher offer. When cut out and presented at the resort, the voucher will entitle the bearer to 2-for-1 entry to the theme park, including CBeebies Land.”

Every month Golden Bear is also offering families the chance to win one of five overnight stay packages at the CBeebies Land Hotel, including breakfast and theme park tickets. Ten family tickets are also available as runner up prizes each month.

James Walker, marketing director at Alton Towers Resort, added: “We are delighted to partner with Golden Bear on this exciting promotion, which fits perfectly with CBeebies Land and gives more families the chance to visit Alton Towers Resort. CBeebies Land is specifically designed to promote learning through play, sparking guests’ imaginations as CBeebies favourites are brought to life. Nowhere else can fans of the UK’s most watched children’s channel meet so many of their favourite characters all in one place”.