A content and global licensing deal will see product across multiple categories and a new animated series rolled out.

Nickelodeon and SmartStudy, the global entertainment company behind the Pinkfong brand, will partner to develop a new original animated series based on Baby Shark for global distribution, while Viacom Nickelodeon Consumer Products (VNCP) will be managing consumer products licensing worldwide, excluding Asia, for the property.

“Baby Shark is a multiplatform phenomenon, and appetite for more content and products is strong around the world,” said Pam Kaufman, president, Viacom Nickelodeon Consumer Products. “Our outstanding creative teams are moving fast to get more Baby Shark product across multiple categories to retailers, and our content team is excited to develop a terrific original animated series that will bring this property to new heights and even more fans.”

“Baby Shark has captured the imagination of millions of fans around the world, so it’s no surprise it’s one of the top 10 most-viewed videos on YouTube ever,” said Ramsey Naito, executive vice president, Nickelodeon Animation. “At the heart of any popular piece of content is a terrific character, and we have a great opportunity to further explore the world of Baby Shark and follow this family through some great animated adventures on Nickelodeon.”

Min Seok Kim, CEO, SmartStudy, added: “We are really excited to be partnering with Nickelodeon to co-produce our first television series about Baby Shark and look forward to bringing our characters from the screen into the real world.”