The Premier League and Panini are celebrating the start of an exciting new and exclusive global partnership.

The brand new Premier League Panini Tabloid Sticker Collection is an opportunity for football fans and collectors alike to relive the story of the 2018/19 season with stickers, stunning imagery, special features and superstats. The collection will include QR codes on the album pages which, when scanned, allow collectors to access exclusive video clips of the season’s most dramatic moments. This souvenir newspaper sticker edition, commemorating one of the greatest Premier League seasons ever, is packed full of content and kicks off a strong schedule of collectible launches for Panini.

The starter pack includes an album and 20 stickers, priced at £3.99 RRP. Packets will contain five stickers each and will be priced at 70p RRP. The collection is available from today (13th June).

Mike Riddell, managing director of Panini UK, commented: “We are excited to mark the start of the partnership between the Premier League and Panini with a special collection looking back over one of the most exciting Premier League seasons yet. This is a must-have for all Panini collectors.”

The sticker collection will be backed by a multi-channel marketing campaign as well as nationwide sampling at a broad range of Premier League clubs, soccer schools, academies and community programmes. There will be a heavyweight digital marketing campaign plus an integrated PR and social media campaign including activation with the Premier League clubs and key influencers, plus widespread support for retail in terms of POS and retail sampling initiatives.