The new agreement sees Tigerhead expand internationally and enter the North American market for the first time.

International design company Tigerhead, which currently has offices in Spain and Hong Kong, has joined forces with Hong Kong and New York based Jay@Play, which will initially market more than 10 Tigerhead brands in the US. The two companies will also collaborate on new ranges, using their joint expertise to develop each brand and toy based on the latest research, emerging trends and creativity.

Pedro Sangil, CEO of Tigerhead, commented on the new partnership: “We could not ask for a better partner in the North American Market. We’re excited about our new agreement and the opportunity to bring our toys to a wider audience.”

Jay@Play’s portfolio of brands includes Boxy Girls, FlipaZoo, Flip Zee Girls, Playbrites and Twinkle Tents. A spokesperson for Jay@Play added: “Jay@Play is very excited to partner with Tigerhead as it continues to develop amazing products that strengthen Jay@Play’s portfolio.”