Company strengthens its arts & crafts brand, Aquabeads, by welcoming Kim Nicholls as its new brand manager.

Kim joins Epoch making toys from her previous role at Vivid Toy Group, bringing a wealth of experience in the toy industry with her.

Kim commented: “I’m thrilled to be working with Aquabeads, a rapidly expanding brand that has great potential in the arts & crafts sector. There are lots of exciting new products arriving soon, so I can’t wait to see how people receive them.”

Yuki Otsuka has also been promoted to head of marketing, having been Epoch’s marketing manager since 2015.

Epoch continues to grow its iconic children’s toy brand Sylvanian Families and arts and crafts brand Aquabeads in 2019, with various new product releases, festival appearances, seasonal TV advertising, PR and consumer events.