The new range includes building blocks, foam dart guns and die-cast vehicles. 

Poundland has announced a range of new kids’ toys which it says has been developed to ‘take on the high price of the sought-after brands’.

The new range includes its own brand of building blocks, foam dart guns and die-cast cars all compatible with leading brands – and at prices up to 95% per cent lower. Examples include Poundland’s new Cyber Combat range of foam darts, which is says is six times cheaper than the branded alternative. The retailer’s 20-bullet refill pack costs £1 compared to the equivalent brand’s 30-refill pack at £5.99.

Poundland’s Brix Play alternative also comes in at a £1 price tag – there’s a theme here – which it says will make ‘topping up kids’ branded collections more affordable’. The Urban Blazerz range of die-cast cars have been specially made to fit all types of model tracks, and retail at £1 for a two-car set.

The Sparkle Squad Ponies is also being tipped as a price competitive range, which Poundland states that they cost up to 95% less than the branded equivalent, alongside the ever-popular Play & Learn Mini Dough pots (4 pack), which can be snapped up with cutters and sculptors for £3.

Poundland’s chief toy buyer, Richard Brewin, rather cheekily said: “Toy companies have a real nerf when it comes to high prices and we’re putting an end to it. Parents should be able to treat their kids without breaking the bank. We’re delivering hot prices for the hottest toys in the market.”

The new toy range is available in all stores nationwide from 5th August and comes as part of a wider range expansion for the entire toys sector ahead of Christmas.