The pop-up store will open in Westfield, London this October. 

A Pokémon Centre is coming to the UK this October. The centre will be a pop-up store that will be open to the public from 18th October until 15th November 2019 (dates are subject to change). It will be located at Westfield London, Ariel Way, Shepherd’s Bush, and will include London-themed products exclusive to the UK pop-up centre.

The pop-up store aims to celebrate the release of Pokémon Sword and Shield and its UK-themed setting, which launches on 15th November.

While New York has its very own Nintendo Store and Japan has a small chain of Pokémon Centres, the UK had not been involved in the world of official Nintendo shops until now. A mock image has been provided by the Pokémon Company International and the official Pokémon UK Twitter account are posting teasers about the reveal.