The campaign launches on 1st October and will run until Christmas Eve this year.

Schleich UK has announced details of another of its retail initiatives, as Golden Donkeys reach retail displays across the UK and Ireland.

The campaign launches on 1st October and will run until Christmas Eve, with participating retailers receiving a Golden Donkey figure to place within their Schleich display in store. The aim is for customers to find a code hidden on the bottom of the Donkey and go online for the chance to win prizes. There are 20 prizes up for grabs worth a total of over £1,000.

The whole campaign will be supported across Schleich’s own social media platforms and through instore posters and displays. Paul Dearlove, trade marketing manager said: “The Christmas Golden Donkey campaign follows on from the hugely successful Easter Red Rabbit campaign, and is one of many initiatives we have had in retail this year to further support our customers in 2019.”

For more information call Schleich on 01279 870000 or email Schleich@Schleich-s.co.uk