Michaela Lee joins just as the companies’ pre-Christmas campaigns are scheduled to kick off. 

Michaela brings with her over two decades of experience in the gift industry in sales and marketing roles with both Paragon Books and Yankee Candle. In her roles, Michaela has managed numerous national accounts and independents in the UK as well as in Europe, the Middle East and Africa.

“I am very much looking forward to developing my role at University Games and Paul Lamond Games at this busy but exciting time, with the growth and development of the business and the new TV and online advertising campaigns launching,” said Michaela.

The games and puzzles specialists have pre-Christmas advertising campaigns scheduled for eight of their entertaining games, including Smart Ass, Googly Eyes, Senor Pepper, Sort it Out and Kersplatt!, as well as online and social campaigns for Stupid Deaths, Tip of the Tongue and Are you Dumber than a Box of Rocks.

Mark Jones, head of sales, commented: “Michaela is going to be a fantastic asset to our sales team at this key time. She will be adopting a three-pronged approach, taking the lead with our Amazon account, managing existing accounts such as John Lewis & Partners and WHSmiths, as well as looking to open and establish new accounts.”

University Games and Paul Lamond Games are the businesses behind popular games including Pointless, Perudo, Smart Ass, What’s Up and Don’t Say it, part of a comprehensive portfolio of innovative products designed to cater for the whole family, from pre-school through to adult.