Laura joins the company with a strong background in the toy industry spanning almost a decade.

Magic Box UK, the company behind hit collectibles Zomlings, Star Monsters, SuperZings and MojiPops has announced the appointment of Laura Bull as UK & Ireland sales manager.

With a strong background in the toy industry spanning almost a decade and working for leading manufacturers such as Schleich and Posh Paws, Laura will be responsible for developing distribution in the toy channel and managing the sales team.

Julia Cake, commercial director at Magic Box Toys, said: “We are delighted to welcome Laura to Magic Box. Her sales and marketing experience will be a great asset to continue building the growth of Magic Box in the UK and Ireland.”

Laura added: “I am thrilled to be joining Magic Box, a company renowned for pioneering the collectibles market and for producing creative and original brands loved by children across the globe. The company is at pivotal growth point and I am excited to be extending our distribution into the toy channel”.

Magic Box is behind the SuperZings brand which is currently in its fourth series, with series five planned for January 24th 2020, and MojiPops, the collectible range with swappable faces. MojiPops expands in the new year with MojiPops Party launching on 24th January.

Laura can be reached by email at l.bull@magicboxint.com.