Gisela Abrams joins as senior vice president, global partnerships, with Sharon Weisman joining as senior director, global business development.

Sharon Weisman (left) and Gisela Abrams (right).

Gisela brings with her an extensive career in international brand licensing, and Sharon brings vast industry knowledge and sales expertise, to broaden the scope of LIMA’s services and offerings to the global industry. Both will report to Maura Regan, LIMA executive vice president.

Gisela comes to LIMA after more than 15 years at Sesame Workshop, most recently serving as vice president, international media business, Asia Pacific, where she oversaw the Sesame Street brand and its strategic development in the Asia Pacific region. She was also responsible for managing the business, content distribution and marketing in diverse territories. Prior to joining Sesame Workshop, Gisela worked at the Jim Henson Company, broadening its international licensing business, with a focus on Europe.

Sharon joined LIMA on 2nd January following a 10-year career with UBM, a leading global business-to-business event organiser and owner of licensing’s largest global trade show, Licensing Expo. As advertising manager, she was responsible for all media sales across platforms for License Global as it grew from a print publication to a multimedia platform. Sharon was also responsible for acquiring sponsorships and executing promotions for events organized by UBM’s Global Licensing Group, serving as a liaison between editorial and sales.