The toy company is entering 2018 with a refreshed corporate identity and global outlook.

With a new corporate logo and leadership team, Vivid is seeing in 2018 with a raft of new licenses and ranges to drive the company forward.

Celebrating its 25th Anniversary, Vivid has experienced an exciting year since the company was acquired by Privet in early 2017. The company is preparing to showcase its recently announced partnership with Nickelodeon’s Nella The Princess Knight at London Toy Fair, which offers a strong global toy platform for the company. Already experiencing strong success across Europe through the company’s Crayola division, numerous toy lines, and in the UK, with Drumond Park, Vivid will also announce significant new distribution partnerships designed to further strengthen its position within the industry.

Tony Hicks, CEO of Vivid, commented: “The new Vivid logo represents a dynamic shift for the company in the way we manage and develop our business both internally and as a global player in this dynamic industry. The creative team here at Vivid worked hard to develop a logo that best reflected our ideology and our company ethos with fun at its core, whilst also responding to the growing need for a corporate identity that could be adaptable across traditional and new communication platforms on pack as well. The design is indicative of our global aspirations under new ownership and leadership.”

The new logo will be rolling out over the next few months across all Vivid communication channels and packaging, with a view to being fully completed by spring 2018.