Carte Blanche and Posh Paws International have announced the new partnership.

The Essex based manufacturer and supplier of premium soft toys will now become the sole producer of nursery specialist Tiny Tatty Teddy Baby and Infant Plush for the UK and Ireland.

Already a successful nursery brand within greeting cards and giftable lines, the new deal will see a core collection of plush toys that will include a traditional bear soft toy, alongside comforters, activity toys and ring rattles, all suitable from birth and up, in the market as early as autumn 2018.

The company will also be working together with retailers on exclusive designs to support the continued success of the brands apparel ranges.

Laura Bull, marketing manager of Posh Paws, commented “We are delighted to be working with Carte Blanche on this much loved brand. The Tiny Tatty Teddy design is truly timeless, and with them we will be able to create a product line that is synonymous with a baby’s very first teddy.”