Retailers enter pre-sell period ahead of full sales release of Playmates Toys’ Voltron – Defender of the Universe master toy line.

Launched on Netflix in June 2016, and Free to Air on Pop in September 2017, the new DreamWorks Animation series Voltron follows the adventures of five unsuspecting teenagers from Earth who are thrust into an intergalactic war when the universe is threatened. They become the pilots of five lion robots that, when together, form the ultimate warrior, Voltron – Defender of the Universe.

GP Flair is readying itself for the launch of the Voltron master toy line, and will enter a pre-sell period from 3rd March with full on shelf presence from 17th March. The launch also kickstarts a marketing drive including TV campaign, digital pre-roll, and a four week cinema advertising drive during key film releases.

Additional activity with kids press will attract new fans whilst targeted social media campaigns are aimed at first generation Voltron fans. This will all go to support the high impact in-store activity including FSDUs, posters, window features and more.

Anne-Marie Noon, GP Flair’s marketing manager, commented: “We are excited to bring the amazing Voltron Toy line into stores. Voltron is a legend to those that enjoyed the TV series and toys of the 1990s, and we believe that with Universal’s exciting new TV series, the time is right to bring him to a new generation.”

The Voltron master toy line includes standalone Action Figures and Legendary Lion Figures that combine to form Voltron -Defender of the Universe. For the definitive Voltron experience, the Ultimate Voltron Mega Deluxe Figure stands 14” high with sound effects, phrases, and an epic projectile feature.

Voltron role play items will also allow children to become Defenders of the Universe and transform themselves into Voltron with the Defender Gear Role Play Sets, and the Electronic Transforming Swords which features sound effects and a saber to cutlass transforming feature.