DKL reported an increase in sales of Hama Beads in 2017 following a successful Hama Roadshow retailer tour.

In order to build on this success and increase momentum for the brand a TV advertising campaign is set to go live later this month.

The focus for Hama Bead campaigns in 2018 will be to drive consumers into stores by increasing support for its retailers. High profile marketing and PR initiatives have already kicked off, with the Easter advertising campaign central to these plans. The Hama Beads TV advert, which will feature on popular TV Channels aimed at Hama’s target consumer market, will deliver in excess of 100 TVRs. Running alongside TV, DKL continues to support its ranges at retail with cross-channel activation including PR and social media campaigns.

David Allan, sales and marketing director at DKL, commented: “Hama Beads have been a favourite over the years and with an exciting mix of PR and advertising we are looking forward to increasing brand awareness and bringing TV advertising back into the marketing mix. This year is going to be a very exciting time for the brand with activity planned which will support all our retail partners.”