MGA Entertainment’s Num Noms brand hosted a cooking event for children at Good Housekeeping Institute in London. 

The collectibles brand Num Noms came to life recently as it hosted the cookery event Kids in the Kitchen at London’s Good Housekeeping Institute to celebrate the launch of Series 5. Kids, parents and bloggers were given the chance to create their own lunch, preparing pizza, fruit kebabs and decorating doughnuts, as well as getting a sneak peek at the new series of food themed scented collectibles.

The event was hosted by Nigel Clarke, kids TV presenter, who posted on his PopJam channel to his 96.8k followers. Celebrities including Chloe Meadow and Chloe Lewis from TOWIE, Dean Edwards (TV Chef), Stacey Hart (GBBO), Natalie Pinkham (F1 Presenter) and YouTube star Ambi C also came to the event, posing for pictures and tucking into the food the kids had prepared, while press including The Guardian and a selection of parenting bloggers covered the day.

Photos and posts from the Kids in the Kitchen event were widely shared on social media, increasing reach and engagement of the brand across several platforms. The hashtag #numnomsparty was also used across Twitter and Instagram, where parents and bloggers shared their snaps from the day.

As a result of the engagement, the brand overachieved its original campaign KPIs by (+547%) with an actual achieved reach of 1.75m.