Rainbow is launching The Snowman Collector’s Edition, which comes presented in an illustrated keepsake gift box.

The brand new Snowman Collector’s Edition is made from premium quality plush; his face features delicate embroidery detail and he wears a soft green knitted hat and scarf, which features The Snowman wording embroidered in white. The illustrated keepsake gift box with silver foiling, features many of the illustrations from The Snowman picture book.

Little ones can also embrace the magic of The Snowman this year thanks to Rainbow’s The Snowman and The Snowdog nursery toy and gift range. These baby soft plush gifts include everything from bean toys and booties to comfort blankets and ring rattles.

Anthony Temple, Rainbow Designs’ managing director, commented: “The Snowman has always been a traditional part of Christmas but this year, its 40th anniversary, it will play an even bigger role. As we head towards the festive season we’d encourage retailers, particularly independents, to embrace the hype, excitement and the huge anniversary campaign. There is a short seasonal window for this classic festive brand, so we want to make sure retailers don’t miss the boat. With our new Collector’s Edition and our plush nursery gift range, we have The Snowman gifts covered for fans of all ages.”

As part of the extensive anniversary celebrations, acclaimed children’s author Michael Morpurgo will be writing a new novel, a reimagining of the classic story by Raymond Briggs, which is due to be published in October.