The TRA and the DreamToys selection committee have confirmed Wednesday 14th November for the event, at St Mary’s Church in Marylebone, London.

DreamToys is a major media initiative run by the Toy Retailers Association (TRA) and supported suppliers from across the industry, and is recognised as the most authoritative predictive list for the top toys for Christmas.

Newly appointed TRA director general, Natasha Crookes, commented: “We are delighted to confirm the date and location for this year’s DreamToys event. DreamToys is a truly collaborative event that benefits retailers and manufacturers alike. DreamToys 2017 achieve a value of more than £7m in media and social coverage at a vital time for the toy industry, and we look forward to continuing to promote the toy industry to the Christmas gift market.”

Selection of the DreamToys list is carried out by an independent panel of retailers based on individual products that are in general distribution by the time DreamToys launches.

Any questions regarding DreamToys participation should be emailed to n.crookes@toyretailersassociation.co.uk.