Spin Master has detailed its expansion into Europe, as part of the company’s international growth strategy.

The company will sell directly to retailers in Russia, Switzerland, Austria and Greece beginning in 2019.

Ben Gadbois, president and chief operating officer, Spin Master, commented: “International expansion is a core growth strategy for Spin Master and Europe has been an important source of growth for us over the past several years. We are taking a measured approach in the execution of our international expansion. Russia, Switzerland, Austria and Greece represent important market penetration opportunities supporting our long-term goal to significantly increase our scale outside of North America.”

Spin Master has formed a Russian subsidiary, Spin Master Rus, and will begin direct distribution in early 2019. Spin Master will also service the Swiss, Austrian and Greek markets directly through existing offices in Germany and Italy, respectively.

Anton Rabie, co-chief executive officer, Spin Master, added: “Our growing global recognition has enabled us to attract and secure top local talent with deep knowledge of the children’s toy and entertainment industries in each of our new territories, setting Spin Master up for continued success.”