Previous Global CP leader Simon Waters will now head up Hasbro’s Power Rangers franchise.

Hasbro has announced that Casey Collins will be joining the company as senior vice president and general manager of Global Consumer Products,effective immediately. Casey assumes the role from Simon Waters, who will be taking on a new position as senior vice president and general manager of Hasbro’s recently acquired Power Rangers franchise.

John Frascotti, president, Hasbro, commented: “Over the past eight years, Simon has done an excellent job building our Global Consumer Products business, consistently delivered excellent results and taking our brands into innumerable new categories and venues. Simon’s experience leading Consumer Products, combined with his highly valued franchise thinking, creative vision, and entertainment experience, make him the ideal person to lead the Power Rangers team and ensure full activation of the Power Rangers brand globally across our brand blueprint.”

John continued: “Casey brings decades of experience and leadership in the licensing industry to the Hasbro team. He is a highly skilled and experienced licensing professional, with an impressive track record of leading high performing teams and delivering consistently outstanding results. We are excited to welcome him to the Hasbro family and look forward to his leadership as our Global Consumer Products business continues to expand around the world.”

Casey most recently held the position of executive vice president, Consumer Products with Worldwide Wrestling Entertainment, where he was responsible for monetising fan engagement across Global Licensing, Ecommerce, Venue Merchandise, Gaming and Home Entertainment. Casey also was the executive vice president, Global Licensing and Entertainment at MGA Entertainment, and the former head of Domestic Licensing and head of International Licensing at Lucasfilm.