Kidfluencers Tekkerz Kid and Lonny Bone will take on the Screechers battle in new TVC.
Alpha Animation and Toys UK reveals the new TVC for its exciting, transforming property Screechers Wild! The advert features top Kidfluencer talent Tekkerz Kid and Lonny Bone battling it out to be the ultimate Screechers champion, showcasing a number of impressive flips, catches and morphs throughout the commercial.
Alpha Animation, which is the first toy manufacturer to cast two child influencers in a TV commercial, utilises the hugely popular battling mechanic within the advert. “Head to head challenges are a staple of social media influencers. We wanted to take the spirit of this key trend and use it to showcase the fun of a Screechers battle,” said Tom Williams, Creative Director at Superhero.
The advert launched on 15th August and will run throughout the AW18 period. The TVC will play out on top channels including Pop, Pop Max, Cartoon Network, Boomerang, Disney XD, CITV and more, targeting an impressive 600 TVRs for the season. The advert is also live on the brand’s YouTube channel, along with episodic content, character bios and more.
“With a combined global reach of over 1.5m, Tekkerz Kid and Lonny Bone are the perfect influencers to promote our Screechers Wild! property,” explained Kerry Tarrant, marketing manager at Alpha Animation. “We’re really proud to be the first toy manufacturer to feature two kidfluencers in our TV advert and look forward to seeing the reaction from our target audience.”
Watch the full advert here:
