The agreement covers retail and promotional product, both physical and digital.

Panini UK has signed an exclusive worldwide agreement to become the official stickers and trading cards licensee of the Premier League from season 2019/20.

Peter Warsop, Panini Group licensing director, commented: “The coming together of Panini and the Premier League is wonderful news for the global collectibles market. Panini’s international reach for both retail and promotional collectibles provides the perfect platform to grow the business.”

Mike Riddell, managing director of Panini UK, added: “This is a game-changer for the UK market. The Premier League is the strongest league in the world and our challenge is to restore the UK football collectibles market to number one.”

Richard Masters, managing director, Premier League, stated: “Panini has an excellent reputation for producing high quality and popular collectible football stickers and trading cards that are popular with fans across the world. We look forward to working with it from season 2019/20 onwards.”