HTI has revealed its brand-new website with improved functionality and better way finding.

The website will showcase the extensive range of products that HTI has to offer, operating as a valuable asset for buyers, trade and consumers, and creating an easier customer journey. The new-look, accessible site allows visitors to get product information from a range of brands including HTI’s own, Evo and Teamsterz, plus the extensive licensing portfolio of some of the biggest children’s brands.

Alison Downie, global licensing and brand director, commented: “HTI has a determined focus on developing and driving the business forward; over the last six months we’ve been working on a number of key projects to safeguard and grow HTI in 2018 and beyond. This includes a completely new website, which brings the business bang up to date as well as allowing future growth.

“Now more than ever, businesses are landing on our website first, and it’s crucial that our shop window reflects the strategic, forward thinking business we are and helps to open those all-important doors by providing visitors with the information they’re looking for quickly and effectively and championing our products.

“The site also reflects some subtle new brand creative changes which connect the business with its customers further through softer fonts and lifestyle imagery, this new look and feel is also being rolled out across other consumer and customer touch points such as our social media channels.”

HTI’s brands include Evo and Teamsterz as well as an extensive licensing portfolio of some of the biggest children’s brands, including Peppa Pig, My Little Pony and PJ Masks.