LICENSING NEWS

Harry Potter beating Fortnite to take top spot on Christmas lists

Published on: 10th December 2018

With less than three weeks to go until Christmas, gifts and gadgets high-street retailer Hawkin’s Bazaar reveals the gifts most searched for online.

This year, Harry Potter gifts are on top, staying ahead of Fortnite which comes in third. Drones, Retro Consoles, and Stocking Fillers completed the top 5.

Hawkin’s Bazaar analysed search queries on its website, Hawkin.com, to find the product categories consumers are searching for the most this Christmas. Fortnite may have become a global phenomenon online, but it’s still not able to take the Christmas gift crown from the Wizarding World – at least for now.

Analysing UK-wide Google Search trends, Hawkin’s Bazaar also found the UK’s most festive cities – according to the proportion of total Google searches that were specifically about Christmas and Christmas shopping.

Swindon came out on top as the UK’s most Christmassy city, closely followed by Hull, Derby, Liverpool and Cardiff.

David Mordecai, CEO of Hawkin’s Bazaar, commented: “While the popularity of Fortnite shows no signs of stopping, kids and parents alike are still coming back to their old favourites. Even 21 years later, Harry Potter is still topping Christmas lists. It’s certainly set to be another magical Christmas for Potter fans of all ages.”

RECENT ARTICLES

Online, offline … it’s the Friday Blog!

Exclusive: The latest from Toymaster HQ

Scalextric unveils Harry Potter Ford Anglia 105E

John Adams releases Prime 3D Star Wars puzzles

Click Europe launches TikTok Shop and welcomes new presenter

Imagine8 reveals latest licensed accessories for Bluey and Peppa Pig

Mattel’s PJ Lewis honoured with promotion

John Adams reveals new Zhu Zhu Aquarium collection

Zuru launches Hug-A-Lumps comforting companions

Target Darts welcomes Jamie Tank and Paul Dearlove to spearhead new toy team