Both brands will be supported with high-profile integrated marketing campaigns.

TV campaigns for Hama Beads and Plus-Plus will feature across five key channels, with the first advert hitting screens in Easter.

Alongside this activity, the brands will benefit from high-profile PR and social media campaigns to drive customers in-store. DKL Marketing will also be supporting retailers with in-store demonstrations and fun days, focusing on influencer-push and supported by kids press and bloggers.

Visit DKL at London Toy Fair (Stand E66) to find out more information about the Hama Beads and Plus-Plus TV campaigns.