The strategic partnership will see Jazwares’ Fortnite, Domez and Roblox products, among others, hitting Iberian shelves. 

Jazwares has announced a strategic partnership with the prominent Iberian distributor, Toy Partner. This new relationship will secure placement at retail complete with branded statements to build Jazwares’ presence in this region.

“The Iberian market is essential to our global expansion strategy. It will effectively strengthen Jazwares’ European presence, cultivating Jazwares into a household name in Spanish and Portuguese markets,” says Arthur Ferreira, VP of international sales.

Hector Rubini, chief executive of Toy Partner, added: “We are proud to partner with Jazwares. We believe it is one of the most important players in the industry, and there is no doubt it will continue to bring excitement and innovation to the toy aisle. We are committed to providing all efforts to make Jazwares’ brands benchmarks of success in Iberia.”

“The importance of growing Jazwares’ global footprint is at the forefront of our international strategy in 2019. We’re excited to see growth in this key European market,” stated Laura Zebersky, chief commercial officer of Jazwares.

Consumers in Iberia can expect to find Jazwares’ licensed fan favourites on shelves this year including Fortnite, Domez, Roblox, and more.