Trends has signed an agreement with The Copyrights Group to launch a range of engaging electronic learning toys.

The new ELAs will be based on the highly anticipated pre-school TV series The Adventures of Paddington. The range will introduce young fans to early learning skills like recognising colours, numbers, letters and early spelling.

Items will begin to appear late 2020, with further products scheduled to follow into 2021.

“We are delighted to be developing learning items based on this lovable bear and his world” commented Lindsay Hardy, marketing director of Trends UK. “Paddington’s experiences with his family, friends and home will definitely appeal to pre-schoolers and parents; the TV series looks fantastic.”

Rachel Clarke, SVP Licensing and Retail UK at The Copyrights Group, added: “I am delighted that Trends is joining the Paddington licensing programme with its range of electronic learning toys. We believe Paddington TV is a great new adventure for the brand and are pleased to be working with Trends to bring its fabulous Paddington TV lines to the UK market.”