The programme, now in its third year, specifically supports independent retailers and drives collectability of the range amongst fans young and old.

Epoch making toys is updating the loyalty scheme for its flagship brand, Sylvanian Families.

Refreshed loyalty cards will be sent to all participating independent retailers in the next few weeks, in time for Easter holiday purchases. With every in-store purchase of a Sylvanian Families product worth £5 or more, customers can earn a stamp on their loyalty card. Once the customer has collected six stamps, they can redeem their card for a free Sylvanian Families Carry Case (RRP £6.99) from their chosen store.

The loyalty scheme runs until 31st December 2020 and marks one of many ways in which Epoch making toys supports its independent retailers. Stores also benefit from in store mascot visits from the beloved Freya Chocolate Rabbit character, POS expertise and various marketing materials for in store events, such as colouring in sheets and activity pages.