In light of current global challenges, Spielwarenmesse eG is extending the closing date for registrations.

The closing date for registrations has been extended until 31st July. The international trade fair is due to open its doors from 27th to 31st January 2021.

All exhibitors benefit from a wide range of services provided by the Spielwarenmesse. The marketing package helps companies to enhance their visitor marketing activities. The package includes, among others, a listing in the exhibition and online catalogue with a new flat rate for entries in the online product directory. A listing in the LicenseGuide allows companies to give trade visitors an insight into their licensed products. The package is rounded off with entries in the Exhibition Calendar and Invitation Vouchers for customers. Exhibitors can also use the LeadTracking App, which makes it easier to store and follow up contacts made at the fair.

The Spielwarenmesse gives exhibitors the chance to display their products in a second, high-profile location. The activity zones and special areas Tech2Play, Toys meet Books, Baby and Infant Articles and Showtime are all tailored to specific target groups. The PressPreview, taking place on the eve of the main event, is an excellent opportunity to exclusively introduce international media representatives to new products and innovations. These and other product presentations give companies at the Spielwarenmesse maximum exposure.

New exhibitors to the Spielwarenmesse can register here until 31st July 2020.