CoComelon, a YouTube channel for pre-schoolers, currently boasts the largest kids’ audience in YouTube’s history, and Bandai is set to introduce CoComelon toys to the marketplace.
Bandai UK has announced the distribution of the licensedCoComelon toys range for the UK market as well as for France, Italy, Spain and Portugal.
CoComelon, a YouTube channel for pre-schoolers, currently boasts the largest kids’ audience in YouTube’s history. The animated channel follows JJ and his family, learning through themes and nursery rhymes. With over 85m subscribers and over 66b views, CoComelon is currently the most watched YouTube channel in the world.
Bandai UK will be launching the initial CoComelon line for autumn, which will include plush, bath play, role-play, character figures, vehicles, and play sets. The product lines focus on JJ and friends and family, replicating well-known storylines and favourite songs that appear in the YouTube content.
“We’re thrilled to be distributing the CoComelon range as we identified the channel some time ago as having huge potential”, commented Nic Aldridge, managing director at Bandai UK Ltd. “This fantastic product captures the essence of life lessons and entertainment, extending these beyond the YouTube channel to a physical pre-school range for children to enjoy at home.”
For all Bandai UK sales enquiries, including those relating to CoComelon toys, please contact sales@bandai.co.uk or call 0208 324 616.
