Alpha Group is global master toy partner for new pre-school property Camp Furly.

Keith Chapman, creator of Paw Patrol, has partnered with Studio Liddell and Alpha Group, on Camp Furly, a vibrant CGI animated pre-school TV series, which inspires children to venture outdoors and connect with the environment and nature.

Raydar Media is managing all broadcast and consumer products rights and strategy outside of China and Asia, while Alpha Group is a co-producer and global master toy partner handling distribution and consumer products in China and Asia

The TV seriesis now in pre-production, and viewers can join the funny, friendly and eco-focused Furlies on wild adventures in the great outdoors; centred around an inspiring, eco-powered activity camp through the seasons.

The friends face challenges set by Camp Skippers who watch over the Furlies’ fun. There’s zip-wiring, rock-climbing, treetop-trekking and solar-biking along with sing-song campfire moments and life-skill lessons to learn in nature. Camp Furly aims to raise more confident, considerate and environmentally conscious kids. Furlies encourage children to play the ‘natural way’ to discover the true value of teamwork and friendship.

Executive producer, Isaac Lin, head of global content and brands, Alpha Group comments, “Our aim is to engage pre-school kids worldwide through vivid animation; to spark their curiosity and imagination around nature; to nurture a playful connection to the amazing, natural world from a young age which may have a more serious, positive change-making impact for this generation’s future.”

Head writer and development consultant, Angela Salt at Salt Content, adds: “Writing episodes is like creating a bucket list of the most fun a kid can have outdoors, especially right now, when children around the world have been confined due to the Covid-19 pandemic.”